A smarter voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it’s better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

* Voice commands and multi turn is supported for 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR).
** Not all accents, dialects and expressions recognized.
*** Q8F and above support far-field mics. Q7F and above support TV remotes. U8000F needs a SmartThings mobile remote.

Settings that intelligently optimize picture and sound

AI Mode

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you’re watching.

Sound optimized and remastered to your content and space

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV’s AI processor recognizes different sounds — like dialogue and background music — and optimizes them for their type and your room’s acoustics, before ultimately refining them with audio remastering technology.

* Experience may vary depending on the content and environment.

Make your own mood-matching wallpapers with AI

Generative Wallpaper

Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.

* The number of generation attempts allowed per day may be limited.

Stay connected to your pets while you’re away

Pet Care

Use your TV as a pet-sitting assistant when you’re outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet’s favorite content to calm them down.

* Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off.
** TV must be connected to a power source to use this feature.
*** TV and mobile device must be connected to SmartThings to send and receive notifications.

Samsung NQ4 AI Gen2 Processor chip descends on the TV’s main board and lights up with waves of power surging from the chip to the rest of the TV.

Compared to 2025 QLED (Q4 AI Processor)

Samsung NQ4 AI Gen2 Processor has up to 2 times faster GPU, 40% faster CPU than the 2025 QLED Q4 AI Processor.

Intelligently enhanced color expression

Color Booster Pro

AI recognizes each scene and enhances color expression accordingly, so your viewing experience becomes more vivid and dynamic.

Enhances content to HDR-like picture quality

Auto HDR Remastering

Enjoy bright highlights, clear details and vibrant colors. Our TV uses deep learning algorithms to analyze standard SDR content, then optimizes it to HDR-like quality.

Depth perceived just as a person’s eyes would

Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth. So when you’re watching a nature documentary, it really looks like the rhinos are marching toward you.

Enjoy a full range of authentic colors

PANTONE Validated

As a trusted symbol of color fidelity by industry experts, ‘PANTONE Validated’ certifies the accurate expression of 2,140 PANTONE colors and 110 newly-added skin tone shades. So you can be sure that you’re getting a rich, true-to-life viewing experience.

* PANTONE validation received based on HDR screen.

Real Colors, Real QLED. You deserve nothing less.

Vibrant and accurate colors amplified by Samsung’s Quantum Dot sheet without cadmium.

* The SGS logo is a variation of the original SGS logo for marketing purposes.

Get smooth motion for games up to 144Hz

Motion Xcelerator 144Hz

Enjoy seamless visuals at incredibly fast speeds. Samsung’s unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 144Hz.

* 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required).
** Performance may vary.

Seamless AI-driven game optimization

AI Auto Game Mode

Let your TV detect the type of game you’re playing and optimize the settings. You can free yourself from the usual setup hassle and just play.

* AI Auto Game Mode is available for certain console and PC games.

Fine-tune your game settings as you play

Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

Tear free, stutter free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.

TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device.

Immersive virtual sound that tracks the action

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what’s going on. Our AI technology enhances voice clarity by analyzing ambient noise and background sounds from your content.

Enjoy 7 years of
new TV experiences
for free

* Content and services may vary by region and are subject to change without notice.
** Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.
*** Some content and services require registration and subscription.
**** Requires Samsung account.
***** Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025.
****** Please note that the upgrade does not cover hardware-related performance, features or durability.

Access free channels with Samsung TV Plus

Endless Free Content

Access free channels, including Samsung TV Plus premium channels. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

Your privacy. Secured.

Samsung Knox Security

Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung’s security team helps keep your TV safe with constant updates.

* Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015.
** Latest software update is required.

Elevate your day with curated lifestyle experiences

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.

* Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.

Access useful info even when your TV is off

Daily Board

Have useful widgets appear on your TV throughout the day. Even when your screen is off, your TV can detect when users come nearby and activate to display Daily Board. You can customize it with widgets like Weather, Memo, Music and more. Daily Board can also be activated hands-free by voice command.

* Supported widgets vary by region and are subject to change without notice.

TV in living room shows SmartThings screen. SmartThings and Matter logos. Icons appear over the connected devices. Zoom in on TV shows SmartThings in different rooms. Focus on light’s status. It goes from Off to On. Blind goes from Off to Opened. Zoom out to show TV displaying smart home info.

Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.

Save energy with intelligent analysis

AI Energy Mode

Energy saving made easy with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust the brightness. Also, it analyzes the content scene-by-scene to subtly adjust brightness where possible, to manage energy consumption.

* Energy saving rate may vary by region, model, size, viewing conditions and type of content.
** Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode.
*** AI Energy Mode does not work with Game Mode.
**** Energy savings are based on internal test results and may vary depending on the content being displayed and surrounding brightness levels.

Control your TV from your phone

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movements.

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.