77″ OLED S90D 4K Smart TV (2024)

Samsung Daily+

Manage your daily activities and lifestyle more easily through Samsung Tizen OS

Through Samsung Tizen OS’s open app ecosystem, Daily+ enables you to easily manage your daily activities and lifestyle from the comfort of your TV. Daily+ includes apps and services like SmartThings and Workspace.

* Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.
** Available service and the UI are subject to change without notice.

SmartThings

Do the SmartThings!

Optimize your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customized smart home with various SmartThings-compatible devices that simplify your day-to-day.

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.
** Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.
*** Connected devices are sold separately.
**** Use of calm technology requires agreement to both SmartThings' and the auto registered device's privacy notices.
***** UI is subject to change without prior notice.

4K AI Upscaling

Upscale content into a 4K experience

Our 4K AI Upscaling technology powered by 20 AI neural networks transforms content into near 4K resolution.

* Viewing experience may vary according to types of content and format.
** Upscaling may not apply to PC connection and Game Mode.

PANTONE Validated

Enjoy authentic color validated by PANTONE

PANTONE validation certifies the accurate expression of 2,030 PANTONE colors and 110 newly added skin tones. So you can enjoy an accurate, true-to-life viewing experience better than ever before.

Real Depth Enhancer

Depth perceived just as a person’s eyes would

Real Depth Enhancer mirrors how human eyes process depth by increasing contrast in the foreground. Feel an enhanced sense of realism, as your TV recreates depth just as a person’s eyes would.

* Viewing experience may vary according to types of content and format.

EyeComfort Mode

An intelligent picture optimized for your eyes

Samsung’s unique EyeComfort Mode automatically adjusts your display's brightness and colors according to the time of day. After sunset, the screen settings are softer on your eyes.

* Automatic preload services are subject to change without prior notice and may vary by regions.

Motion Xcelerator 144Hz

Get the motion clarity for the game content you love up to 4K 144Hz

Motion Xcelerator 144Hz delivers ultra-smooth action without lag and motion blur. You can enjoy crisp visuals and blazing-fast speeds for VRR games up to 4K 144 Hz.

* 4K 144hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

Game Bar

Optimize your gaming experience

Bigger and wider TV screens with 21:9 and 32:9 ratios give you expansive views and a heightened gaming experience. Optimize your gameplay even more with Game Bar for easy access to various game settings.

* Super Ultrawide GameView(21:9, 32:9) is available for certain PC and console games supporting ultrawide screens. Screen resolution change from external device may be required.
** Some game titles may not support this feature.
*** Game Bar's Zoom-in mode is not supported in some refresh rates.
**** Game Bar UI is subject to change without prior notice.

AI Auto Game Mode

Experience seamless gaming with AI-driven automatic setting optimization

Let your TV automatically detect the type of games you play, delivering game settings for each game type. Free yourself from the hassle of setting up games and play.

* AI Auto Game Mode is available for certain console games only.
** Availability may vary according to game content and format.

Dolby Atmos®

A next level Dolby Atmos experience

Enjoy a next-level surround sound experience that immerses you deep inside the action. With Dolby Atmos, OLED delivers multi-dimensional audio for unbelievably realistic sound.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Surround yourself with sound from your TV and Soundbar orchestrated in harmony. Q-Symphony technology allows TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers.

OTS Lite

Immersive virtual sound that tracks the action

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Active Voice Amplifier Pro

AI-powered voice enhancement lets you catch the dialogue without distractions

AI-powered audio enhancement technology makes dialogue crystal clear by analyzing background sounds, voice clarity and ambient noise to isolate voices from other sounds. Enjoy an unparalleled audio experience with clear dialogue even in distracting environments.

* This feature can be activated in the TV Menu > Intelligent Mode > Active Voice Amplifier Pro. The default setting of Active Voice Amplifier Pro is Off.

Adaptive Sound Pro

Authentic sound as the artist intended, remastered with AI audio processing

Adaptive Sound Pro optimizes sound by considering the characteristics of both your room and audio content. Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to AI audio processing that extracts and processes sound objects.

* This feature can be activated in the TV Menu > Intelligent Mode > Adaptive Sound Pro. The default setting of Adaptive Sound Pro is Off.

Built-in SmartThings Hub

Connect your smart devices with your TV

With a built-in SmartThings hub in your TV, you can seamlessly connect and control smart devices compatible with Matter and HCA standards, without needing any additional device.

360 Audio Mode

Spatial 3D sound with Galaxy Buds

Paired with Galaxy Buds, 360 Audio Mode makes sounds from your TV feel more realistic than with headphones. Direct Multi-Channel and enhanced head tracking can even pinpoint the direction of the sound as you move your head for a spatial 3D experience for truly immersive sound.

* Available with Galaxy Buds 360 audio (Galaxy Buds Live/ Buds Pro/ Buds2 / Buds2 Pro).

3D Map View

Your TV as the control center of your home and IoT devices

Better manage your home by intuitively monitoring and controlling your home appliances and IoT devices from a 3D map of your house.

* Image is simulated and for illustration purposes only. UI is subject to change without prior notice.

Multi View

See it all on one screen

Watch what's on TV and your mobile on the same screen at the same time. Whether it's live stats for sports or cheat videos for games, simply connect your phone and multi-screen like never before. You can also enjoy optimized multi-tasking and watch content simultaneously.

* Number of available views and supported apps/sources depends on the TV model and can be updated without notice. Requires Samsung account.
** Supports Android OS and iOS based smartphones in Q70D↑ models.
*** Multi View for mobile is available on Android 4.2 version or higher. For iOS devices, AirPlay is supported on iOS 12.3 or later.
**** The actual UI may differ from the image shown.

LaserSlim Design

Sleek and thin, resembling a laser beam

OLED’s sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.

AI Energy Mode

Saves energy with intelligent analysis

Energy saving is made easy with SmartThings. By turning on AI Energy Mode, your TV auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness, which helps in reducing overall energy consumption. It also analyzes TV content scene-by-scene to subtly adjust brightness where possible, to cut down on energy consumption.

* Energy saving rate may vary by regions, models, sizes, viewing conditions or types of content.
** Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels by turning on AI Energy Mode may appear lower compared to Standard Mode.
*** AI Energy Mode does not work with Game Mode.
**** Energy savings based on internal test results and may vary depending on content being displayed and surrounding brightness levels.

Samsung Knox Security

Your privacy. Secured.

Your privacy is now secured on Samsung TVs. Your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Also, Samsung Knox Security secures the home IoT devices connected to your TV and automatically blocks execution of unauthorized malicious apps or access to phishing sites. Lastly, Samsung’s dedicated security team helps keep your TV safe with regular updates.

* Secured by Knox’ applies to Samsung TVs powered by Tizen®, launched since 2015.
** Security software update is guaranteed for at least three years from product launch.
*** Latest software update is required.

SolarCell Remote

A remote control made with recycled materials and charged by sunlight and indoor lighting

With a solar panel on its back that you can use for charging, you no longer need to use disposable batteries for SolarCell Remote, as they are not the best for the environment.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
** In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).
*** The design and button layout of the SolarCell remote may vary depending on the region.
**** SolarCell Remote in 2024 TV models contains a minimum of 24% recycled plastic (based on weight of total plastic)